Renewal Order Form

CS Shirish Bhootra
Oct 8, 2022
3 min read

Written by CS Shirish Bhootra

Introduction

Renewal order forms help the service receiver to renew the service provided by the service provider just by submitting a single form ( renewal form ) rather than filling a new form again, which saves time and effort. It is simple in nature and is an effective way to encourage customer loyalty and provide them with better customer service and satisfaction.

Renewal Order Form: An Overview

A renewal order form is said to be a contract where the client agrees to renew a prior agreement, like a subscription or product delivery agreement. The form is pre-filled with information to a certain extent which doesn’t accompany any changes as compared to earlier, like personal information etc.

Renewal order forms have coverage for all types of industries. For example, many grocery delivery services provide the option of digital renewal order forms. These services help in saving the customer’s last order or tracking their most commonly purchased items. Then, when it’s time to “renew” the order for the next week, the services present an order form that’s already partially filled in with the customers’ information and favourite items.

Renewal Order Form: Need

Through the renewal order forms option, there is a reduction in churn in the customer base. These forms make it easier for customers to continue using service, reducing friction and have an increase in loyalty and customer satisfaction. It also discourages customers from choosing another service which requires to fill a new form and submission of all details, taking a lot of time and effort. This would lead to the path of least resistance, which ultimately leads to customer retention.

Renewal Order Form: Types

Renewal order forms are mainly of two types:

Physical
Digital

A physical form is a printed contract pre-filled with the customer’s information, while digital documents remain virtual from the start to the end.

Renewal Order Form: When Required

Any entity that requires customers to renew a subscription or reorder products can benefit from a renewal order form. These forms are convenient for customers and consume low effort from business enterprises. This tool helps in customer retention.

Renewal Order Form: Key Contributor

A renewal order form is comprised of four main components:

Details of Customer: A renewal order form should include a section for the customer’s details. It can be pre-filled with the details of customers which have been collected to date, and changes, if any, may be incorporated by filling out the new form.
New billing period: In case a renewal form is used for a subscription or service, a new billing period that the document covers must be filled, else there must be the disclosure of the new dates for the contract, such as for deliveries, payments, and expiration deadlines.
Services and products: A renewal form may or may not come with the products or services section pre-filled.
Applicable fees: Last, the form should include a section that discloses the expenses the customer incurs for renewing the contract.

Renewal Order Form: Limitations

Though a renewal order requires fewer efforts and saves time, they are also subject to specific circumstances. There are two significant limitations that these forms face, which are mentioned below :